How To: Check Your Fucks!

Wellll hello there you gorgeous badass babe. 

Let's talk about fucks and not giving them.

As I've talked about before, today society has a way of telling you who you should be, how you should act, how you should dress, etc. I get it. We struggle with it daily. I always tiptoed around being myself and being the "norm." Well I'm not the norm and I'm certainly not normal. I can't tell you how much it hurts to see women struggle to be themselves in fear of what others may think. 

We've been conditioned to be too afraid to speak up and speak out, too afraid to wear that short skirt that makes us feel amazing, too afraid to not like the things everyone else does, and frankly just too afraid. I think now more than ever it's SO important to be ourselves, to be loud, to speak up for what we believe in, to speak out against those things we don't, and to just be your own normal. 

I would have liked high school more had I had this attitude then but I didn't. But I have it now and I refuse to squander it. We get caught of these days on how many likes a picture got, our followers on social media, and things that are said about us. We're too caught up in validation when in reality all we need to be validated is ourselves. People lash out on social media on strangers posts because they're broken and not self validating. Strangers and even people you know, cannot validate you and your worth. Only you can do it. 



It wasn't until early 2016 that I decided to bring my personal mantra/attitude fully into this business. It was the best thing I've ever done and also the scariest. Did I lose people along the way? Absolutely. I've had customers take time out of their days to email me and tell me how inappropriate the words I'm using are. The first month or so, it would hit me hard right in the gut. Like WOW, I offended them SO much that they took the time out of their busy lives to write me an email and let me know how much I offended them. Then one day it re-clicked, I don't give a shit. Because I am living my truth, and with the 500% growth we've had over the past three months, I'm living your truth too + allowing you to also live it. For every one shitty email, I get 10 women emailing me telling me how I've encouraged them to truly be themselves. 

I'm not trying to gloat, I'm trying to show you that you are NOT alone. There are ideals of ladylike of what you do not need to conform to. You're allowed to be yourself. You're allowed to carve your own path in this world.

You're allowed to check your fucks at the door. 

 So start today. Do something you've been wanting to do but too scared of because of how people may react. Dye your hair, get that tattoo, quit that job you hate, post something controversial. Whatever you do, just be yourself. I promise your life will become far less stressful. The song below, by Keala Seattle, is one of my favorites right now and it's so fitting for this blog. I literally get chills every time I hear her sing this. So go have a listen and then change your life. ♥


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  • Lena

    You seriously fuckin rock woman.
    Thank you for this post, not sure how the fuck I stumbled on it but grateful that I did.
    Because….yaaaas!!! Fuckin yessss!!!! I really, REALLY needed to read this right now!

  • Robyn

    Love this, love you, love your entire message that you put out because WHO SAYS WHAT THE DEFINITION OF LADYLIKE IS? Fuck that shit.

  • Michelle

    First and foremost let me say you fucking rock Katie!! Finally someone who is not afraid to put it all out there and flip the middle finger to the “norm” of what a lady is suppossed to be. But more importantly let me tell you why I adore you and your company/blog. Because you not only flip the fi ger to societies norm, you flip the finger to this ridiculous notion that every woman must be in competition with one another instead of building each other up. You not only encourage it with your community, but you empower each of us to DO IT! And that, well that is just fucking Rockstar badass in my book. We need more of that shit….keep up the great work!! You never know just who you are inspiring to unleash their inner badass too!!

  • Dawne B

    Love, love, fucking love

  • Jen May

    I think your message is awesome!! As we each learn to Che k our fucks I thinks it’s so important to support one another and to try to help young girls grow their confidence and not be so influenced by others opinions but to trust their own opinions. The more they learn that at a young age the stronger & happier they will be as they grow into adults!!! Happy fucks to you!!! ❤️

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